Tapped Life | Craft Beer Lifestyle Blog — Up for something better? | bud light's small town takeover
Posted by Tapped Life on
Idyllic mountain town Crested Butte, Colorado is in for a real treat this weekend. The town’s mayor and city council have sold out for $500,000 to Anheuser Busch in exchange for a 3-day party/commercial shoot for Bud Light’s “Up for Whatever” campaign. Crested Butte will be renamed Whatever for 72 hours while 1000 “young adults” run rampant over this town of 1500 residents. Tapped Life has visited CB (as the locals refer to it) on several occasions and is a huge fan of this earnest settlement. Located in a box canyon, it’s a ski Mecca and resort town that tries...
- 0 comment
- Tags: Beer Events, Beer History, Craft Beer Industry News, Up for something better? | bud light's small town takeover